Senior Product Designer with a focus on AI experiences
Based in Dubai & London, I design AI-powered trusted experiences that enhance users' day-to-day.
Collaborating with start-ups, agencies and large corporations
Designing for AI is different — it goes beyond the interface
From purpose to trust, every decision shapes how users interact with intelligent systems — and whether they return.
Purpose
Why users turn to the AI — and how that reason evolves over time.
I design with intention, ensuring every AI interaction aligns with user needs today and adapts as those needs grow over time.
Value
The real-world benefits that make life easier and better.
I create AI tools that elevate everyday experiences — enhancing what users can achieve with clarity, speed, and confidence.
Trust
The foundation of any lasting human–AI relationship.
I build systems that feel safe and supportive rooted in transparency, human control, and consistently reliable results.
Selected work
Over the years, I've had the opportunity to work with both multinational organisations and local businesses.
AI experiences aren’t built through complexity — they’re built through clarity and process
With a strong process like IBM’s Essentials Framework, even the most advanced AI becomes intuitive and provide real-world value.
Intent
Intent
Align on the business and user intent(s) for a solution
Align on the business and user intent(s) for a solution
User & business goals, needs, and values — intent gives the solution its purpose.
User & business goals, needs, and values — intent gives the solution its purpose.
Data & policy
Data & policy
Document all the data required to turn our idea into a reality
Document all the data required to turn our idea into a reality
Raw user & world data a machine collects — plus the rules that protect it.
Raw user & world data a machine collects — plus the rules that protect it.
Organise
Organise
Organise data and determine what we need to teach the AI
Organise data and determine what we need to teach the AI
Break down the data to fit your solution needs — so the AI can learn your domain inside and out.
Break down the data to fit your solution needs — so the AI can learn your domain inside and out.
Scale down
Scale down
Work backwards on ideas based on available data into a launch-able MVP
Work backwards on ideas based on available data into a launch-able MVP
Map what your AI can do based on the data — grounding big ideas into doable next steps.
Map what your AI can do based on the data — grounding big ideas into doable next steps.
Impact
Impact
Brainstorm direct and indirect affects of AI
Brainstorm direct and indirect affects of AI
Pause with the team to reflect on AI’s capabilities — and explore its primary, secondary and tertiary effects.
Pause with the team to reflect on AI’s capabilities — and explore its primary, secondary and tertiary effects.
Expression
Expression
The AI solution outcome based on the user's input
The AI solution outcome based on the user's input
How the system responds — shaped by what it knows about the user.
How the system responds — shaped by what it knows about the user.
User reaction
User reaction
Genuine response based on the quality of system's expression
Genuine response based on the quality of system's expression
Measure and track how the user reacts to the AI's output.
Measure and track how the user reacts to the AI's output.
Feedback
Feedback
User's direct and indirect feedback
User's direct and indirect feedback
The user continually teaching the system — set up tight feedback loops.
The user continually teaching the system — set up tight feedback loops.
Outcome
Outcome
The results of an actualised intelligent machine
The results of an actualised intelligent machine
The system's ability on solving real user problems.
The system's ability on solving real user problems.
Creative collaboration
Nothing great is made alone — view a few insights from professionals and clients I've partnered with in the past.
He’s got a keen eye for visual design and enthusiasm for new technologies such as AI to drive continuous innovation.
It was great working with Ramish on the ILO project last year. Thanks to his experience from IES he was super fast at creating his own concepts for the ILO north star, doing a great job at balancing business needs as well as user needs. He consistently explains the rationale behind his designs, making collaboration easy and productive. He’s a great team player with a strong work ethic, always happy to help.
Sonja Kozik
Lead Product Designer, TELUS Health
He’s got a keen eye for visual design and enthusiasm for new technologies such as AI to drive continuous innovation.
It was great working with Ramish on the ILO project last year. Thanks to his experience from IES he was super fast at creating his own concepts for the ILO north star, doing a great job at balancing business needs as well as user needs. He consistently explains the rationale behind his designs, making collaboration easy and productive. He’s a great team player with a strong work ethic, always happy to help.
Sonja Kozik
Lead Product Designer, TELUS Health
He’s got a keen eye for visual design and enthusiasm for new technologies such as AI to drive continuous innovation.
It was great working with Ramish on the ILO project last year. Thanks to his experience from IES he was super fast at creating his own concepts for the ILO north star, doing a great job at balancing business needs as well as user needs. He consistently explains the rationale behind his designs, making collaboration easy and productive. He’s a great team player with a strong work ethic, always happy to help.
Sonja Kozik
Lead Product Designer, TELUS Health
Ramish offers young ideas with a mature mindset which I feel will aid in creating meaningful and innovative designs which will in the future hope to change our processes and working relationships between ux and engineers.
Ramish Aziz has been with the team just under a year and this time he has embedded into the partner apps team with ease. His strengths are that he is a very proactive person often creating concept designs to share with no prompt when he has had spare time and collaboration with the team and wider teams to create valuable designs, often making suggestions to improve service provided to clients. A Charismatic individual, his knowledge of design is to a great working standard and the enthusiasm he brings to every sprint makes Ramish an asset to not only our team but to the organisation.
Ritchie Mcglade
Agile Delivery Manager, LifeWorks
Ramish offers young ideas with a mature mindset which I feel will aid in creating meaningful and innovative designs which will in the future hope to change our processes and working relationships between ux and engineers.
Ramish Aziz has been with the team just under a year and this time he has embedded into the partner apps team with ease. His strengths are that he is a very proactive person often creating concept designs to share with no prompt when he has had spare time and collaboration with the team and wider teams to create valuable designs, often making suggestions to improve service provided to clients. A Charismatic individual, his knowledge of design is to a great working standard and the enthusiasm he brings to every sprint makes Ramish an asset to not only our team but to the organisation.
Ritchie Mcglade
Agile Delivery Manager, LifeWorks
Thanks to him, the team has now been using the framework for over a year and helped everyone who uses set goals and advance in their career in a structured way
Ramish is one of our top performers. Always willing to throw himself into something new and help out with extra activities to advance the team and business along. Seeing him take the reigns on the career progression framework work I started, and push it forwards in a way I could never have the time to do, was amazing to see.
Jon Darke
Director of Design & Product Experience, TELUS Health
Thanks to him, the team has now been using the framework for over a year and helped everyone who uses set goals and advance in their career in a structured way
Ramish is one of our top performers. Always willing to throw himself into something new and help out with extra activities to advance the team and business along. Seeing him take the reigns on the career progression framework work I started, and push it forwards in a way I could never have the time to do, was amazing to see.
Jon Darke
Director of Design & Product Experience, TELUS Health
Thanks to him, the team has now been using the framework for over a year and helped everyone who uses set goals and advance in their career in a structured way
Ramish is one of our top performers. Always willing to throw himself into something new and help out with extra activities to advance the team and business along. Seeing him take the reigns on the career progression framework work I started, and push it forwards in a way I could never have the time to do, was amazing to see.
Jon Darke
Director of Design & Product Experience, TELUS Health
I have consistently been impressed with his knowledge, expertise, and commitment to excellence.
I am pleased to provide this testimonial for Ramish, a talented and helpful design manager. What truly sets Ramish apart, however, is his exceptional communication and interpersonal skills. He is always willing to listen to my needs and concerns, and works tirelessly to ensure that all of my expectations are met. He’s always available to answer questions, provide guidance, and lend a helping hand whenever needed. His professionalism, approachability, and willingness to go above and beyond have truly set him apart as one of the best people I have had the pleasure of working with.
Adedotun Ayodimeji
Associate Product Designer, LifeWorks
I have consistently been impressed with his knowledge, expertise, and commitment to excellence.
I am pleased to provide this testimonial for Ramish, a talented and helpful design manager. What truly sets Ramish apart, however, is his exceptional communication and interpersonal skills. He is always willing to listen to my needs and concerns, and works tirelessly to ensure that all of my expectations are met. He’s always available to answer questions, provide guidance, and lend a helping hand whenever needed. His professionalism, approachability, and willingness to go above and beyond have truly set him apart as one of the best people I have had the pleasure of working with.
Adedotun Ayodimeji
Associate Product Designer, LifeWorks
I have consistently been impressed with his knowledge, expertise, and commitment to excellence.
I am pleased to provide this testimonial for Ramish, a talented and helpful design manager. What truly sets Ramish apart, however, is his exceptional communication and interpersonal skills. He is always willing to listen to my needs and concerns, and works tirelessly to ensure that all of my expectations are met. He’s always available to answer questions, provide guidance, and lend a helping hand whenever needed. His professionalism, approachability, and willingness to go above and beyond have truly set him apart as one of the best people I have had the pleasure of working with.
Adedotun Ayodimeji
Associate Product Designer, LifeWorks
He has a unique ability to think creatively and consistently come up ways to improve existing designs without prompting.
Working with Ramish has been a great experience. He is proactive in working on ideas and concepts, and produces visual aids to support design decisions. He ensures that there are no delays, and is always available for feedback. Ramish is an exceptional designer who is able to understand the needs of the user and adapt his designs accordingly. His communication skills are also a standout, as he keeps the team informed of design changes, checks in regularly to ensure he is on the right track, and communicates effectively. I couldn’t have asked for a better designer for my team.
Ritu Kumar
Product Owner, LifeWorks
He has a unique ability to think creatively and consistently come up ways to improve existing designs without prompting.
Working with Ramish has been a great experience. He is proactive in working on ideas and concepts, and produces visual aids to support design decisions. He ensures that there are no delays, and is always available for feedback. Ramish is an exceptional designer who is able to understand the needs of the user and adapt his designs accordingly. His communication skills are also a standout, as he keeps the team informed of design changes, checks in regularly to ensure he is on the right track, and communicates effectively. I couldn’t have asked for a better designer for my team.
Ritu Kumar
Product Owner, LifeWorks
He is able to explain complicated concepts clearly and simply, and he makes great use of visual aids and software to collaborate with the development team.
Ramish is a highly skilled and dedicated designer who has provided an invaluable contribution to our project. He is hard-working, talented and has excellent communication skills. He always responds to questions quickly and communicates progress regularly, helping greatly with our planning efforts. Ramish's designs are detailed, well thought-out and easy to understand, no matter how complex the feature we are working on. He has provided invaluable design leadership for our project and it has been a pleasure to work with him.
Alexander Lewis
Product Owner, LifeWorks
He is able to explain complicated concepts clearly and simply, and he makes great use of visual aids and software to collaborate with the development team.
Ramish is a highly skilled and dedicated designer who has provided an invaluable contribution to our project. He is hard-working, talented and has excellent communication skills. He always responds to questions quickly and communicates progress regularly, helping greatly with our planning efforts. Ramish's designs are detailed, well thought-out and easy to understand, no matter how complex the feature we are working on. He has provided invaluable design leadership for our project and it has been a pleasure to work with him.
Alexander Lewis
Product Owner, LifeWorks
He is able to explain complicated concepts clearly and simply, and he makes great use of visual aids and software to collaborate with the development team.
Ramish is a highly skilled and dedicated designer who has provided an invaluable contribution to our project. He is hard-working, talented and has excellent communication skills. He always responds to questions quickly and communicates progress regularly, helping greatly with our planning efforts. Ramish's designs are detailed, well thought-out and easy to understand, no matter how complex the feature we are working on. He has provided invaluable design leadership for our project and it has been a pleasure to work with him.
Alexander Lewis
Product Owner, LifeWorks
Ramish helped build the colour design tokens, but he also took the lead when talking with the engineering teams, explaining our goal very clearly and convincingly.
Working with Ramish on Design System tasks is an absolute pleasure. Not only is he great to bounce ideas off, but he does not hesitate to challenge things. This is essential to improve on our existing UI and UX. Thanks to Ramish, we are about to implement part of the design tokens. This project has been going on for a while as we needed both design and engineering to agree on a single source of truth. As we continue implementing the design tokens, I would not hesitate a second to entrust him with other design system tasks, considering he took on one of the most challenging in a stellar way.
Tiphaine
Lead UI Designer, TELUS Health
Ramish helped build the colour design tokens, but he also took the lead when talking with the engineering teams, explaining our goal very clearly and convincingly.
Working with Ramish on Design System tasks is an absolute pleasure. Not only is he great to bounce ideas off, but he does not hesitate to challenge things. This is essential to improve on our existing UI and UX. Thanks to Ramish, we are about to implement part of the design tokens. This project has been going on for a while as we needed both design and engineering to agree on a single source of truth. As we continue implementing the design tokens, I would not hesitate a second to entrust him with other design system tasks, considering he took on one of the most challenging in a stellar way.
Tiphaine
Lead UI Designer, TELUS Health
Ramish helped build the colour design tokens, but he also took the lead when talking with the engineering teams, explaining our goal very clearly and convincingly.
Working with Ramish on Design System tasks is an absolute pleasure. Not only is he great to bounce ideas off, but he does not hesitate to challenge things. This is essential to improve on our existing UI and UX. Thanks to Ramish, we are about to implement part of the design tokens. This project has been going on for a while as we needed both design and engineering to agree on a single source of truth. As we continue implementing the design tokens, I would not hesitate a second to entrust him with other design system tasks, considering he took on one of the most challenging in a stellar way.
Tiphaine
Lead UI Designer, TELUS Health
He was responsive, professional and proactive and really understood our vision with only moderate direction.
Ramish was fantastic to work with on the design of our app, Ubuuru. One thing we really appreciated was that he would arrange calls and check in not only periodically but whenever they had questions on the direction we would like to take strategically.
Aji Ayorinde
Co-founder, Ubuuru
He was responsive, professional and proactive and really understood our vision with only moderate direction.
Ramish was fantastic to work with on the design of our app, Ubuuru. One thing we really appreciated was that he would arrange calls and check in not only periodically but whenever they had questions on the direction we would like to take strategically.
Aji Ayorinde
Co-founder, Ubuuru
He was responsive, professional and proactive and really understood our vision with only moderate direction.
Ramish was fantastic to work with on the design of our app, Ubuuru. One thing we really appreciated was that he would arrange calls and check in not only periodically but whenever they had questions on the direction we would like to take strategically.
Aji Ayorinde
Co-founder, Ubuuru
Design is a function to scale business operations
A Product Designer’s role is to understand the strategy behind the work to create impactful experiences for target users.
Use design to navigate uncertainty
Do not create solutions to remove complexity but rather create intuitive and understandable product experiences. This may require implementing thoughtful complexity within the experience.
Design around possibility, not limitation
Although design should stay within the parameters of the available technology, technology itself should not define or limit the potential of creativity.
Great design is achieved together
Creativity is the by-product of collaboration – only the best product experiences are built working with teams of similar mindsets working towards a unified product vision and objectives.
Driven by clarity, guided by process
Design requires an in-depth process for it to thrive. Work within a clear process but maintain flexibility for changing circumstances as we don’t know what tomorrow holds.
Hello there — I'm Ramish
Design is my jam and so I've built ventures and hobbies around it but it's not the only things I do in life
Squash
Tried becoming pro but now coaching
Reading books
Currently reading Sacred Nature